Ivaylo Donchev is a commercial & advertising photographer based in Sofia, working worldwide.

For over a decade, he has been creating high-impact visual campaigns for brands operating in fast-paced, demanding environments - where timing, trust and precision matter. His work sits at the intersection of commercial campaigns, sports and action-driven storytelling, focused on capturing real moments with cinematic clarity and controlled chaos.

Since 2021, Ivaylo has been the official photographer for Red Bull in Bulgaria — a role that demands speed, adaptability and the ability to deliver under pressure in live, high-performance conditions.

From extreme environments and live action events to structured commercial productions, he is used to working where there is no second take. His approach combines instinct, technical precision and close collaboration with creative teams to translate movement, performance and brand identity into powerful visual narratives.

Specialising in commercial campaigns, advertising photography and brand-driven sports content, Ivaylo works with agencies, production companies and global brands to create imagery that feels both authentic and strategically crafted.

Available worldwide for commercial, advertising and brand projects.
Get in touch to discuss your next project.